Tuesday, November 08, 2005

And another one bites the dust...

What is it with the world of big business? Just when you think you are zeroing in on someone useful who may actually have the brains to grasp a new idea, the power to make a decision about it, and the spine to stand behind the consequences (or, in Junkk.com's case, the good grace to enjoy the benefits)... they get moved on.

LONDON - Chris White, Nestle Rowntree's outspoken UK managing director, has left the confectionery giant after less than two years in the job.

White's exit is the second high-profile departure from Nestle Rowntree this year. In July, marketing director Neil Ducray quit after a year in the job. He has since been replaced by Procter & Gamble marketer David Rennie.

We've also seen the same with Heinz and Sainsbury's. No wonder the big brands are in crisis! Maybe they are too concerned with not losing their jobs to consider doing anything about making more money out of treating the environment as a marketing opportunity.