Check out this TVC:
https://www.youtube.com/watch?v=rWgCQgzJOU4&feature=player_embedded
I am... excited.
This is a huge brand not just paying CSR lip service to second use, but building a major marketing campaign around it.
This post will with luck be added to as I request more info.
http://www.designboom.com/design/coca-cola-2nd-lives-caps-campaign-ogilvy-mather-06-03-2014/
