Tuesday, June 03, 2014

BINGO!

Check out this TVC:

https://www.youtube.com/watch?v=rWgCQgzJOU4&feature=player_embedded

I am... excited.

This is a huge brand not just paying CSR lip service to second use, but building a major marketing campaign around it.

This post will with luck be added to as I request more info.

http://www.designboom.com/design/coca-cola-2nd-lives-caps-campaign-ogilvy-mather-06-03-2014/