Can niche topic journalists think laterally?

I just ask, because...

Water or the web? - What does Africa need more - easy access to fresh water or better cheaper internet connections?

I have to ask, as the author doesn't half make a meal out of a pretty obvious answer.

Imagining is good. Doing even more satisfying.

I grabbed an opportunity for a plug:

Re-Imagining the Scotch Tape Dispenser Without Changing it at All

You never know; it may get through to the right person.. eventually.

It's a pity, as I was all raring to cme up with some ideas for a current second use and a designed-in one.

Maybe I still will.