You say whitewash, I say greenwash

In fact, I reckon it is a complete and utter sham.

Peter mentioned this a little while ago, in his post Responsibility 'du jour'. But this, from the Las Vegas Sun on just how Land Rovers are being marketed across t'other side of the big pond makes for very interesting reading.

"A $60,000, eight-cylinder, 12 mile-per-gallon Land Rover as the car for the environmentally conscious might seem like an oxymoron." No! It IS an oxymoron! It doesn't matter how much bloody offsetting is done; it is still an inefficient, highly polluting, CO2 emitting gas guzzler!

"offset programs like the ones Land Rover and Volkswagen America are offering on their cars are a good way to reach environmental newbies". Sorry, but that's just utter humbug!

"Much of what we do in society is ... insanity" Ahhh, some sense in the article at last; I cannot disagree with that one iota!

Trading places

This is a hoot: Rich 'can pay poor to cut carbon'

"Rich nations should be absolved from the need to cut emissions if they pay developing countries to do it on their behalf,"

Actually I have no problem wit the rich paying the poor to reduce emissions (with such as my still much vaunted, but sadly poorly supported, championing of buying up the mature rainforests as opposed to whacking a fir in the firmament), but to suggest that this is in exchange for going on doing what you're doing is plain daft. Who pays his salary?

In passing, I see this has angered environmental groups. What is an 'environmental group anyway? is Junkk.com one? How do you get such an accolade?

Worth a watch*, I'd say

Raft of flaws found in popular carbon offsetting schemes - An episode of Dispatches on Channel 4 on Monday entitled "The Great Green Smoke Screen" will show academics and environmentalists questioning the ethics and impact of offsetting.

"Dispatches questioned whether big companies such as HSBC and Sky had any right to claim they were "carbon neutral" as a result of buying offsets to undo the effects of their pollution. Instead the programme hinted that more should be done to limit the polluting activity in the first place."

You heard it here first. Well... ish.

*Do however, bear in mind that Ch4 screened another 'Great' doco not so long ago. And if the BBC can get itself mired by editing for effect... and ratings, well, who do we believe now?

Stuck on a rut

As readers of the last few blogs will gather, there seems to be a new form of thinking to solve all our problems: stick a label on it and it will go away. Or at least become someone else's to deal with. I have my doubts.

Labels will tell passengers the damage their flights do

OK, this is possibly an effective piece of guilt-tripping, but effective in any other way? Hmnn.

And in light of the report on the effectiveness of offsetting schemes, this airline-endorsed (and why not?) solution seems a very dodgy form of compensation. But I bet Mr. Blair will trumpet all the ways he's working with his big City mates to deal with the 700-ton consequence of his ('not really practical not to, well, you know, for guys like ME') latest jolly.