Beautiful Creatures

I tend to steer clear of overt ecological stuff as it really doesn't fall under the Junkk.com remit, but here's a link from a film director chum of mine's promo of a feature with a famous Chinese actress.

Zhang Ziyi 'A Conservation Story'

He assures me that this lady is very sincere in her advocacy (and not likely to be off by Lear next week to a fur Expo), so the key is how this is impacting on local audience... not usually noted for being too worried about nature when 'to be rich is glorious' kinda comes first.

I guess celeb endorsement can be a good thing, but needs managing very carefully.

I promised I'd pop it up.. and so here you are!