I will take some convincing on the claim being made here:
Disposable Shoes - The New Nike MayFly Source: [letsrun]
'You can even ship it back to Nike when your done if you want to help save the environment.'
Is it just me, or is it starting to look like you whack '...plus it's good for the environment' on any new marketing product/wheeze just in case someone salutes?
Pity, because we had thought Nike were pretty well ahead of the curve, but this looks like a hurdle too far (enough running metaphors, already!)