Monday, April 10, 2006

Newtons' Laws

One of Sir Isaac's is, of course, that 'to any action there is an equal an opposite reaction', which in the literal sense this could be deemed to be... sort of.

But here I do of course refer to another Newton, as in Thandie quits her 4x4 to be a green goddess, which has enabled me to add a new law to the pot, namely that 'no matter what the story, the odds of uncritical sycophantic coverage by the media - even supposedly informed, objective ones - are near infinitely expanded to 'dead cert' by the amount of A-list totty attached to it, especially with a flash of flesh bolted on'. 

Now I have no problem that 'the British star of Crash, the Hollywood hit film, has become a crusader against gas-guzzling cars after a Greenpeace activist slapped stickers on her 4x4 accusing her of adding to global warming'. Or that 'she will make her support for the anti-emissions campaign public' (Sweet.. and so noble. How rare). Apparently she had been in her aircon-trailer for about a decade, because until this moment she didn't know 4x4s were a tad thirsty, and not really necessary around London. Bless.

Because I am sure that she has appreciated that a vast chunk of the emissions a car is responsible for arise in the making, so by buying a Prius and ditching the 4x4 she was by no means simply making a gesture. Especially as I'm sure she made sure a perfectly good 4x4 was either a) turned into a chicken coop, or at least b) sold to a person who may use it off road. Plus I'm sure she will no longer be flying around the globe in seats that could carry several normal folk, and working only on films whose explosions and stuff are all carbon neutralised, preferably not by companies owned by the the producer's hairdresser's vineyard manager.

Certainly these are facts glossed over by her PR guys, who did manage to cram in a lot of stuff about her forthcoming films, and also happily trotted out by the copy-typist, sorry, environmental journalists at the papers just round the corner in London, who must get a bit bored with pictures of activists in their wholly hats.

Other than a bit of hail to go with the sunshine yesterday (?), the weather seems to be getting better, so I'm slipping on my Peter Stringfellow thong and off for a photo shoot down in the Volvo. Hey, it's worth a go.

Oh the irony, redux

I dunno, but it appealed to me.

From the top piece: 'It launched Land Rover into a new area of the
4x4 leisure market and expanded the brand's appeal well beyond
traditional 4x4 buyers'.

Closely followed by this in the one below: '"Further confirming the
'head in the sand' attitude, less than a fifth of drivers saw it as
their own responsibility to lessen the environmental impact of their

And it is certainly not for the media to lessen the impact of their
ad revenue by not writing car company puff pieces, especially when
they do it next to worthy puff pieces with no sense of irony.


Bad taste

Irony is possibly in short supply at the BBC these days.

A few short segments after a collection of po-faced prompt-readers
and earnest social commentators discuss the news of Mr. Brown's
rehash of the G8 poverty commitments, we have a piece about an £85
sandwich. I wait in vain for any inference as to the contradictions
inherent in this, but no, things smugly move on to the stock exchange
for the CEO of a sandwich company to have his free commercial
opportunity on the tax payers' money.

It left such a bad taste I decided to forgo any more of this trivial
drivel. So I probably missed the daily token environmental story -
doubtless involving a celeb - about what 'we' should be doing to make
a difference, which doubtless will not refer back to the flying in of
Chilean beef daily to make a snack for them in the green room.