Monday, April 10, 2006
I dunno, but it appealed to me.
From the top piece: 'It launched Land Rover into a new area of the
4x4 leisure market and expanded the brand's appeal well beyond
traditional 4x4 buyers'.
Closely followed by this in the one below: '"Further confirming the
'head in the sand' attitude, less than a fifth of drivers saw it as
their own responsibility to lessen the environmental impact of their
And it is certainly not for the media to lessen the impact of their
ad revenue by not writing car company puff pieces, especially when
they do it next to worthy puff pieces with no sense of irony.
Irony is possibly in short supply at the BBC these days.
A few short segments after a collection of po-faced prompt-readers
and earnest social commentators discuss the news of Mr. Brown's
rehash of the G8 poverty commitments, we have a piece about an £85
sandwich. I wait in vain for any inference as to the contradictions
inherent in this, but no, things smugly move on to the stock exchange
for the CEO of a sandwich company to have his free commercial
opportunity on the tax payers' money.
It left such a bad taste I decided to forgo any more of this trivial
drivel. So I probably missed the daily token environmental story -
doubtless involving a celeb - about what 'we' should be doing to make
a difference, which doubtless will not refer back to the flying in of
Chilean beef daily to make a snack for them in the green room.