Plan for greener dairy industry

An interesting article from NewsSniffer, regarding the plans to make the dairy industry 'greener'.

Lots of well intentioned plans and targets included:-

"the roadmap aimed to address the environmental consequences of producing liquid milk through the supply chain from farms to retailers."

"Producers have also pledged to improve water efficiency by up to 15% per litre, source 40% of energy from renewables by 2020 and recycle or recover 70% of non-natural waste on farms."

"Processors have committed to doing their bit by aiming to source 20% of non-transport energy from renewables or combined heat and power, and to a 30% reduction in water use."

All well and good, but I can't help commenting on this one in particular:-

"The Milk Roadmap includes measures such as sourcing half of all packaging from recycled materials by 2020."

Only half? When I was much, much younger, we all had 100% reusable and recyclable milk containers. I seem to recollect that they were made out of glass, and we called them, errrr ..... what was it, oh yes, I remember now ....... bottles!

Opportunity knocks!

This weekend I am drafting proposals for my grant-assisted IP/marketing gurus in preparation for a bunch of stuff for RE:tie, including the Caps & Closures event in Brussels at the end of the month.

Time to start selling this puppy.

And I am currently stumped . I don't do proposals. At least not very well. My life was selling stuff with ads. So most of me, when staring at a bank sheet, wants to put something in a box with an 8-word or less headline.

Market opportunities and demographics are not really... 'me' Help!

However, a karmic symbol shone down upon me just now as I opened the fridge door, like a light from above (bear in mind this is the month my fortunes turn, though Dave as no time for fortune cookie predictions and pricked that bubble a whiel ago).

Last night the boys and I were walking back from Warhammer, and I remembered we needed milk. At that time the supers were counting their money and planning world dominating land grabs, so I popped into the local shop.

Now as it looked like the usual I paid it no mind. But on opening it... bingo. A tamper-proof security closure strip peeled away.

And if it can happen there... it can happen anwhere.

Thank you Barntonsham Farm! (link is down)

And look what googling that lead to:

Advertising on Milk Bottles
MILK VESSELS. (Rose Flower Head design) (Overprinted in Blue on to an embossed ex Co-op bottle) ..... BARTONSHAM FARM, HEREFORD. ...