A lot is explained

Politicians need wisdom when chosing green regulation

An interesting discussion around the Two E's, plus a worthy link as well.

Everything is relative, I guess

And I know that it's hard to reduce things as populations expand (even if economies might not be).

But...

After all the bazzillions spent on system and 'awareness' comms budgets, do these figures look good to you on an ROI and/or enviROI basis?

Defra says results show waste policy progress

Household waste is down from 25.8m to 25.6m tonnes;
Waste sent to landfill is down from 16.9 to 15.8m tonnes;
Average household recycling rates increased to 33.9%; and
Municipal waste reduced overall from 29.1m to 28.8m tonnes.