(actually it was in the Telegraph, but they have a paywall limit so this'll do)
In this case I decided to pop the good Lord a missive:
"Reading your plans in yesterday's Telegraph, I can only wish you well.
There are of course many ways to encourage folk to 'save', both planet
and money, and more and more seem keen to embrace them.
What would be good is to further bridge the gap more between
manufacturers/retailers doing as little as they can in compliance,
often hiding behind the jargon of the CSR industry, and consumers who
tend to think more in terms of simplicity and end benefit."
It took a while but I am glad to say it has been replied to, in as nice a way as may be hoped: