And another from the archive, still 'Lost in Space' :
The other day I was in London, haunting the corridors of power, mixing with the governing class... getting nowhere fast. Of this, more later.
It does coincide with this little piece, about amounts of money blown, poorly, on 'communications', a subject dear (in every sense of the word) to my heart: There are far easier ways to excite teenagers
Of course, I could not resist a thought of my own.:
"There's nothing difficult in spending oodles of taxpayers' money, especially when it is on 'communication'. What IS easy is avoiding being pinned down to a defined ROI for such an exercise, yet if challenged conjure up a result that 'meets target' by producing an increase in 'awareness'. Effecting the tangible result of real change is a tad more tricky. After years in the ad game, I would wish all clients were so generous with their money and oversight. But then, they usually have products designed to be actually bought."
What was good about yesterday was the seeming commitment to helping business help the community. It remains to be seen if the juicy plums of ad budgets as part of that process stay with an elite, and seemingly unaccountable, few.
Saturday, July 29, 2006
Teacher's Pet Gift Ideas
Well, that's it, I'm going to have to stop going e-postal. Just found another blog I emailed last week that is now in the Bermuda hyperspace (at least the spelling should get better):
I am shamed. But my eyebrow also twitches. And it's all because of this: Teachers 'prefer ethical gifts'
Last Friday saw my kids break up for summer. The morning saw a mad dash to get a card drawn up and a quick rummage in the kitchen cupboard managed to locate, with relief, a box of (non-Fairtrade?) Maltesers left over from last month's birthday party. With many assurances that this would be replaced, it was duly donated.
Our one small tilt to enviro-considerations was wrapping it in newspaper. Mrs. Jones does run the eco-club as well, after all.
But I have to say that I did not for one second ponder going the full monty ethically, as suggested here. Mainly because it did not occur to me... and certainly not in time.
And while it all seems a plan, I just wonder what the basis of this research was. Guy from the educational media standing there saying 'Do you, a guardian of our nation's youth and future, think it better to get a nice box of All Gold or bottle of Merlot, or do you think it's your job to point the little angels even further on the path of righteousness?'.
Just asking.
A while ago I stopped to help one of my sons' mate's mums change a tyre. She dropped off a nice red subsequently. I'm not sure a goat would have been quite the same.
I am shamed. But my eyebrow also twitches. And it's all because of this: Teachers 'prefer ethical gifts'
Last Friday saw my kids break up for summer. The morning saw a mad dash to get a card drawn up and a quick rummage in the kitchen cupboard managed to locate, with relief, a box of (non-Fairtrade?) Maltesers left over from last month's birthday party. With many assurances that this would be replaced, it was duly donated.
Our one small tilt to enviro-considerations was wrapping it in newspaper. Mrs. Jones does run the eco-club as well, after all.
But I have to say that I did not for one second ponder going the full monty ethically, as suggested here. Mainly because it did not occur to me... and certainly not in time.
And while it all seems a plan, I just wonder what the basis of this research was. Guy from the educational media standing there saying 'Do you, a guardian of our nation's youth and future, think it better to get a nice box of All Gold or bottle of Merlot, or do you think it's your job to point the little angels even further on the path of righteousness?'.
Just asking.
A while ago I stopped to help one of my sons' mate's mums change a tyre. She dropped off a nice red subsequently. I'm not sure a goat would have been quite the same.
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