Amazing the little things you pick up

Almost ignored this for comment: We should not let the chattering classes undermine supermarkets

Though I do have certain opinions on the 'chattering classes' and their undue influence on what the rest of us should.. and can do, being usually less financially or Metro-location (or rural second-home idylls) blessed.

But actually it was this I noted, in mostly (the motivations for improving being hardly noble) positive terms:

'Cereal boxes are notoriously oversized for their contents because manufacturers like the on-shelf advertising that large boxes give their brands. So Wal-Mart has been telling suppliers that if they cut the size of the box (which saves transport costs), they will still be given the same shelf space, which is apparently working.'