Check out this TVC:
https://www.youtube.com/watch?v=rWgCQgzJOU4&feature=player_embedded
I am... excited.
This is a huge brand not just paying CSR lip service to second use, but building a major marketing campaign around it.
This post will with luck be added to as I request more info.
http://www.designboom.com/design/coca-cola-2nd-lives-caps-campaign-ogilvy-mather-06-03-2014/
Junkk.com promotes fun, reward-based e-practices, sharing oodles of info in objective, balanced ways. But we do have personal opinions, too! Hence this slightly ‘off of site, top of mind' blog by Junkk Male Peter. Hopefully still more ‘concerned mates’ than 'do this... or else' nannies, with critiques seen as constructive or of a more eyebrow-twitching ‘Oh, really?!' variety. Little that’s green can be viewed only in black and white.
Showing posts with label DESIGNED-IN REUSE. Show all posts
Showing posts with label DESIGNED-IN REUSE. Show all posts
Tuesday, June 03, 2014
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