I very much doubt I was the first to think of it. Or highlight it. But I was... am at least ahead of the Guardian: Open door policy
Anyway, as they have more readers (for now), I'll just say it's a good idea for a campaign. And one that is less ban and more save. So it's hard to see a downside.
Guardian - Shut that door!
Telegraph - NEW - Close the door and save energy - Another door opens?