In a nutshell, Mazda is recommending its employees walk to the office, rather than commute by car, as part of an effort to improve their health and protect the environment.
I have to say I admire the intention and courage of conviction being shown here.
Now, all we need to do is get everyone driver who was thinking of buying a Mazda to follow the same practice and we're tickedy-boo.
But as I doubt that was the reason for a consumer PR I'm flummoxed. But in a nice way. Hey, what ever floats their boat.