NEWS/GO3 PR - Slashing energy use: Carbon reduction commitment to save businesses £1 billion by 2020

I have some issues with public money blown on high-£ comms efforts vs. doing.

However, this one is out there and looks to have value (even at a hefty 5MB), so I'll share. PR as received, E&EO:

Slashing energy use: Carbon reduction commitment to save businesses £1 billion by 2020

A new guide is published today by the Department of Energy and Climate Change to provide a helping hand to business to prepare for the introduction of the Carbon Reduction Commitment, which will begin in April 2010. The guide establishes who is covered by the scheme and guides the reader step-by-step through what they need to do to take part in the scheme.

The revenue raised from the scheme will be recycled back to participants on the basis of a league table -- so that those who are making most improvements in energy efficiency will be financially rewarded, and will receive recognition for their achievements.

The Government will further the roll out of the Carbon Reduction Commitment by launching a consultation today on the regulations which will form the basis of the initiative. Participating organisations will have to register with the Environment Agency who will administer the scheme.

Money. Drain. Down?

Deserves its own post.

Some might find this of interest: Waste mounts as £100 billion web of quangos duplicates work

Which leads to this report

Amazing the mutual chums who emerge in there. Not just the overlapping entities but those who exist to support the money they get and disperse.

Another failing government initiative?

The Carbon Trust was set up by the government some five years ago with a target remit to reduce UK carbon emissions some 4.4 million tons by 2010.

So far it doesn't seem to be doing too well, as reported by epolitix.com.

Oh well, it only received funding of £100 million last year. Perhaps it needs a funding increase?

ADDENDUM - Junkk Male

Sorry, I had to leap in on the page here. This is EXACTLY what I have been banging on about.

I don't dispute there is 'some' call for 'some' support of 'some' initiatives, but what the hell is the actual enviROI+ to the planet and our kids of such as this amount of money going to guys like these... and countless others... to blow on....what!????

Just think what could have been done with £100M in tangibles as opposed to endless pointless ads in the Sundays and every banner ad I can think of.

If I had run my media spend like this I'd have been busted to the mailroom!!!!

From the BBC to here, the word 'Trust' is fast becoming shorthand for anything you should do but..