How to get in the news: screw up a bit less

Or, 'Stats they way, uh-huh, I like it'.

I know it is good to big up positives and if it's local it has to be good, but you have to wonder what basis news rooms shape their stories. Mabye just a great press release?

Seems our very own Severn Trent water service is the most improved for complaints with some measure or other (I'd never heard of it before). I know this thanks to BBC Midlands Today (will try and get the link - er, good luck via the awful BBC search feature).

Great.

Thing is, as far as I could gather, this accolade is more a matter of the % they have improved from a rather dire level before. So, from god awful to just awful gets you in the media, it seems.

I wonder if there are any out there just doing well and no better than before, and how they feel?