And which group are you in?

Just saw this in Marketing Week: Climate Group separates green substance from spin

Now I am sure I have heard of these guys, but there are now so many out there I can't be sure. I'll have to do a nosey. Until proevn otherwise, I always wonder a bit about motivations. Especially if, as a consumer, I will soon end up with a logo that's been paid for to show how much deeper green the guys who forked out are. A Climate Brand Index gets me twitchy from the off. And if the organisation already runs to an international campaign director of "Together", Lord knows who else is on the payroll.

Gaurdian - High street's climate message not getting through - I'm guessing we got the same press release