COMPETITION
PR is a funny game. Seems every day I get an invitation to try out some 5* eco resort in Peru which, while nice, may just cross a few ethical boundaries I may have on enviROI grounds.
Yet a genuine, local, consumer reuse story I have to stumble across in, of all things, a trade website!
Whatever tracky things the PR industry uses need a tweak.
WHEN: Six weeks, from now to Sept 30.
WHAT: Get creative with old plastic Coca-Cola bottles
WHAT... MORE?: The http://www.dontwastecreate.co.uk/ site seems a bit of a zoo, so here from the original summary:
Parents will be asked to submit recycling ‘pledges’ – such as turning used bottles into products such as bottle bird-feeders or self-watering bottle plant pots – and those taking part will receive money-off vouchers for CCE products and the chance to win a ‘glamping’ holiday in France.
“Through utilising an accessible online mechanic, the campaign helps us to reach a wide audience, allowing us to communicate to customers across the UK how easy it is for them to play their part.”
I will have to ponder that last paragraph a while to grasp what it means. Maybe I need a small child to translate.
HOW MUCH: Free! As always, just as we like it.
COMMENTS: It will probably freak them out that to 'How often would you say you recycle in the home?' I opted for 'Never' because, of course, we don't recycle, we reuse.
And, immodestly, most ideas already on Junkk.com using their stuff are a whole lot better than what they are putting up in example.
Also, as a bit of geeky web input, it's rather disconcerting to fill it all out, hit 'Pledge' and get nothing other than a return to the blank form. I'm also not sure what I downloaded from the ideas button, as nothing happened bar getting an instruction PDF.
Still, for my name & email, a chance at a glamping holiday may be worth it still.
I wonder how sincere they are about reuse, though?
