Friday, August 12, 2005

On the hunt of them

With much gulping (which is also a small hamlet just down the road) we recently committed to a paid subscription.

Materials Recycling Week is pretty high on the 'does what it says on the tin' list of titles, so I won't waste much effort on what they cover, save to say a largish wadge is in areas we'll politely note and pass over (though as an ex CivEng some of those waste munching machines look way cool - I'm thinking of doing a Tomorrow's World type 'how it works’ - with cutaway - on the site).

But we did deem them worth staying abreast of as they also get first dibs on a lot of re-stuff in the consumer domain. Plus they were nice enough to write about us a while ago, so I don't feel the pain of the outward funds so keenly. It seems a worthy read: http://mrw.co.uk , to repay the compliment.

Opening my first edition, I was confronted by a very interesting article by their editor, Paul Sanderson, essentially posing various re-related consumer questions, such as why there were no longer any deposits on pop bottles any more. As it is one we at Junkk.com have been asked, and still don't know, I rang him to see if he'd had an answer. Seems not. And this is from the heart of the UK recycling universe!

Between us the best that we could come up with was that 'they' had said/decided that a) it wasn't practical, b) it wasn't financially feasible or c) the consumers didn't want it.

Now, especially on the latter, I have yet to meet a consumer who didn't see merit in it.

And frankly, we at Junkk.com see it as a great way to build something in that not only gets people to bring things back to regain the deposit, but as they are making the trip also get rewarded.

Now all I have to do is find 'them'.

If you have any hints where to start… much appreciated (which is just across the river from much gulping) :)

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