Positively frustrating

It's interesting that in sport it is the top performers and victories that get the headlines and the kudos. 

But in most other areas of news there seems more attention paid to the 'losers' or the bad stories. Negative trumps positive most of the time. Especially in the world of 'ENV/RE:' (Or environment/all-the-'re's'. I see potential in this play on the word envy, which is also associated with the colour green, though it is with negative connotations. Watch this space. You may be in at the birth of a catchword. Or not). 

At Junkk.com, we really think that it is possible to make for an interesting and valuable site experience by pushing the positives, perhaps with a few eye-twitches to spice the entertainment mix, mainly restricted to this blog, directed at those who may be straying from the path of righteousness.

However, it's not always easy championing the good. And a lot of folk do make it hard. 

Recently we discovered, after much excavating, a pretty neat line in products being brought out by a major high street retailer. So we got in touch, and ended up with a most helpful chap who shared what he knew. Trouble is, we'd learned about all this from the industry media, and as the contact given he was more on the technical side of things. Anyway, to make the piece more consumer-friendly he did suggest we get some pictures from the others involved, including a major govt-funded (that's your and my money, by the way) non-profit organisation, who we were told would also give us the skinny on a few other big brands doing neat stuff. 

We have yet to hear back. We have also yet to get a reply from this company's PR or marketing folk, despite asking to to be contacted so we could make the most of this and any other initiatives on our pages.

What little we did get IS on the site, because we wanted to SHOUT IT FROM THE ROOFTOPS! 

Here is a range you can opt to buy not just because of the product, but the packs are also a plus, planet-saving wise. If you care about such things, it's your call to go that route. Or not. But at least you know about it. Only I'm prepared to bet that via most media avenues you don't. Yet here we were... are... ready, willing and able to bring it straight to the consumer. FREE.

Yes, putting on my editorial hat I admit that here I am being coy about naming names. Well, we are not in the business... yet... of making grumpy the folk we'd like, and to make life easier need, to work with. I very much doubt they read this blog, but if I did get specific they'd get told and get nasty. It's such a shame that we live in a culture so averse to constructive critiques.

But watch this space; if you get ignored too often then you just have to follow your own path.

And this is a blog, so I can at least vent a wee bit of frustration. And opine that if we can't do it with some folk, we will just have to do it despite them. Odd rationalising that last sentence with the fact that we're trying to help sell a brand's own products and assist in promoting officially-supported improvements to consumers' environmental purchasing.