However, on balance I must to confess to a having felt a bit of smug 'toldyerzoism' momentarily, but for all the wrong reasons. I just have a major niggle about the culture of keeping on doing stuff and buying off the guilt by whacking a tree in the ground to compensate. It seemed/s the wrong way to tackle things, sending a compromised message, and looking all too easy to fall into the hands of every shyster around trying to play it for what they can get.
But I have alwasy felt that greenery.. was good. And I'll take some convincing I need to cut down my back garden and turn it into a forecourt. But John Prescott must be thinking the rapture has come, so look out Sussex!
Anyway, this blog is more often than not a way to see Junkk.com policy getting shaped, and this is a case in point.
On balance, we'll stick with reading stuff, sharing what we think is for real and valid, and let you decide. It isn't exactly the purest journalism (we don't, yet, have the budget to maintain 'Our Man In Havant'), but then I don't think very much of what the mainstream reports is either these days. We all see an item, maybe follow up, ask a few questions (but often not), and then whack it up there and see what happens to the ratings.
At least this report was by a team from the Max Plank Institute (supported by an expert from Oxford University), published in Nature and picked up by various news organisations, including the Guardian, and thence via me to you here. And that's not a bad provenance chain, at least for the facts. I'm not quite so sure about the interpretations and/or reactions.
However, at least we will keep on sharing such stuff with a sprinkling of eye-twitch, a hint of 'is this really the case?', and wherever possible with a counter view to put beside it. But I do think we're going to play down our focus on the information side of such issues, at least in areas such as climate change. For one, a lot of other, bigger guys are already doing it. And frankly, it's just getting us in a spin, so I can only imagine what it's doing for those with less chance to collate and review the various resources daily. First something is good, then its bad. Where the heck does that leave you to do for the best?
But mainly I think we'll focus a tad more on doing what we are desingned to do best, and I know can only help: which is try to reduce waste and promote efficiencies through end-benefit driven ideas, information in a form the general public can engage with and respond to, along with support and, where possible, associated rewards of saved time, effort and money. Sound like a plan?
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