I was the only 6th-former in my school not to be made a prefect. It was not that they could pin anything wrong I'd done on me (not that there was much, and certainly nothing to get me invited to join the Lib Dems), but there was little obvious that I had done right either. As my house-master commented: 'If you devoted half the energy you do to avoiding tasks to actually carrying them out as asked, you'd be looking really good'. Which brings me to today's blog.
Like many things in life it's hard to fault it in theory, but somehow the actual practice seems to to often fail to live up to the promise, intentions or what 'we' might reasonably expect.
Apologies if you have already clicked the link above, as you'll gather there's nothing there... yet. We are but a small, self-funding enterprise still seeking revenues, and so we beaver away as best we can, and will get to it soon.
I think we'll need to. It's a topic that needs addressing.
I don't like slapping links in under such category without there being a Junkk.com article above it to 'set the scene' (Junkk.com tries to stay objective and factual, but is happy to add well-reasoned arguments/opinions to broaden the scope of knowledge and provoke debate, which we encourage by popping across to the Forum), but as it's the blog I'm going to make a small exception.
It's just because these all have arrived or we've stumbled across in just the last few days:
And my personal favourite:
Dripping in Greenwash, which is based on Ecologists unmoved by 'green' wave in advertising.
Leaving you to read for yourselves to ensure my choice does not affect context (the trail of the last story showing how things can acquire twists and turns as they progress), I select these key sentences:
"..criticism of the move being self-serving, because there is already a ban on marketing soft drinks in schools starting in September."
"The organic food movement has been hijacked by supermarkets intent on being seen to be green, but their disrespect of food miles shows they are anything but."
"It’s a good sign these companies recognize that American consumers are beginning to develop a green ethic when it comes to purchases, it’s too bad that they’ve relegated that market possibility to a ton of advertising hooey."
Amen. I'm not saying I agree with all of what all of them have said. And it can be easy to cherry-pick in some cases. But it's clear that there is a growing disconnect between what a lot of businesses are doing, are saying they're doing and are perceived as doing by some potent sectors. note that the majority of these articles were not from the eco-activist sector.
Now, I haven't done this for a long time. What would be great if there was a genuine way for these big brands to do something tangible that does make a genuine difference, won't cots them much and potentially drive more sales, rather than p****ing away money pretending they are doing stuff when patently the snake oil ain't selling. Now, what would be worth supporting with a fraction of your smoke 'n mirrors budget if you crank out packaging, are seeking to appeal at a local level or engage with a more environmentally-aware traveling public?
Answers (in case you missed the hint in the last line) please, to info@junkk.com
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