So for a kick-off, where would be best to put this, which is an interesting piece (from the US, but still more then relevant) from one of our many daily online surfing expeditions, about insurance for hybrid cars:
Well, it certainly makes sense for us to start creating a section (sorry Emma, when you get time) on Hybrids, as we do refer to them a lot and they are 'topical'. But I certainly had not imagined that Junkk.com would ever stray much into the world of insurance.
But, of course, why not? And this article shows why.
We're all about incentive-based ways to re:ward consumers into better environmental practices as a sound marketing activity. So... corner the green £'s insurance money by cutting a deal on driving a hybrid.
But as the article cautions, be careful of any claims made. 10% off a loaded amount doesn't help much. As with green energy and a bunch of other 'green' schemes, it can often be hard to figure that the only thing that's getting saved is a dodgy marketer's kids' college fund.
No comments:
Post a Comment