So when I read something like this - Orange ditches £10m Animals work after a month - I have to shudder, plus the ad man in me thinking of the sheer amount of blood, sweat and tears that this would have represented as well.
I'm well aware of the importance of brand consistency 'n all, but I really hope the shareholders are happy at what the seemingly rather disjointed processes that were behind this lead to. And please god it was not just the vanity of some newly hired individual making his or her mark. Mind you, it may explain why each day I do see that another Marketing Director is 'pursuing other options'.
I can only imagine what could be done with £10 million, especially in the area of, say, reusing and recycling phones.
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