Guilt trips

Well, another question posed, another answer provided.

In a previous blog I'd noted a Sunday Times Travel piece that had
been carbon offset, and wondered whether this was a 'new and/or
unique' thing.

Well, I was reading this Saturday's Guardian, and came across their
Travel section, and the answer to the above is now 'looks like/not
any more', as it was littered with 'Non-flying' special logos, and
their own claim that 'This edition has been carbon offset.'

I was going to pounce on that, but inside it does have a piece about
how from this week on, the emissions created by writers will be offset.

It's better than nothing I guess, and digs them out of a slight hole
eyebrow-twitch-wise ( at least they noted the irony of Leo Hickman
flying to attend a summit in Geneva - I've yet to read the report so
we'll see what I have to say about what he says subsequently), but
let us not forget that we are only talking the consequences of travel
of a few individuals from one section of a major organisation, whose
jobs are to sell the joys of traveling the world to a readership in
the millions.

At least they are now setting an example, but how many will follow?

Before I do, I'd need a much better sense that this liberal guilt-
trip (currently voluntary) imposition is going where I know it's
doing some good. And I simply have no idea, because nothing so far
has been done to explain it to me in terms I can grasp and/or be
convinced by.