Shopping in the right direction

Separated by just a few days, these two stories are linked.

The ugly fruit with a beautiful future & Cut excess packaging, WI urging

The Waitrose initiative is to be welcomed, and the price is a real incentive. I really hope it works.

The problem of course is idealism vs. reality. Possibly our own fault (the it is not by example), but our kids will simply not go near fruit or veg that is not 'perfect', and there really is only so much discarded debris I can and wish to scavenge. Hence we do tend to err on the nicer looking and/or better protected options simply to get their 5 a day down their gullets and/or avoid waste.