Bag to the drawing board?

One of the biggest hurdles 'we' (I'm lumping us in with the whole e-advocacy movement here) face is persuading everday folk to change their ways in the cause of environmental good practice. So, while perhaps no great surprise, this was a disappointment: Bag re-use campaign fails to win over shoppers 

But to achieve this less than spectacular result, I am now more than a little interested in the cost of "A range of public relations and marketing tactics were tried during the campaign, including local media coverage, road shows, leafleting, in-store promotions, competitions and work with local schools."

And I frankly plain don't understand these two statements: "WRAP's report revealed that it had proved difficult in a pressured retail environment, to sustain all of the activities throughout the trial period of 10 weeks. At the time, WRAP said the campaign was going so well, it was extended by a few weeks."

While I made a nice little living in my career designing the things, another thing I am also not convinced about is that a logo is going to make much difference on the back of this. 

Time for a rethink?