For a start, if you're here via the Guardian, Welcome! You are one smart cookie.
If not, this is a bit of a musing on blogs, hype and stuff in general.
I'm a bit of a blog junkie I guess, fairly obviously. I write one regularly and often at length. I also read a lot. And then pitch in. But I think for my health, sanity, wealth and a lot of other important reasons I should cut back. The question is... how?
Analysing why I do it, the reasons are three, two major and one minor. Reading is simple. I find stuff out. However the benefit to effort ratio is not great. This is not a bad description of what one goes through to understand why: Mugged by the blogosphere - or how to find nuggets in a cyberswamp
(In case my comment doesn't make it, it's in response to a blog about the consequences of the chap who traded his red paperclip up to a house:
"I'd like to jump on the inevitable PR/hype bandwagon too late (darn, that's been done), by offering in exchange to mention your blog on my blog (double darn it, now that's been done too) in the hope that I can piggy back on a major medium's coverage of 'something' to get a few folk in the direction of my minor, and completely unconnected, business (shoot, that's been done, too. What are the odds?).
But boy, is it worth the 30 seconds' effort I just expended just in case there are a few out there on a slow news day with some time to kill (try Google. Hint: I work for a company and I'm male).
Anyway, at least today's blog on my site just wrote itself."
The third reason is just to vent, and there's nothing wrong with that. Unless it affects the day job, which it's starting to do.
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