Spend, spend, spend

And another from the archive, still 'Lost in Space' :

The other day I was in London, haunting the corridors of power, mixing with the governing class... getting nowhere fast. Of this, more later.

It does coincide with this little piece, about amounts of money blown, poorly, on 'communications', a subject dear (in every sense of the word) to my heart: There are far easier ways to excite teenagers

Of course, I could not resist a thought of my own.:

"There's nothing difficult in spending oodles of taxpayers' money, especially when it is on 'communication'. What IS easy is avoiding being pinned down to a defined ROI for such an exercise, yet if challenged conjure up a result that 'meets target' by producing an increase in 'awareness'. Effecting the tangible result of real change is a tad more tricky. After years in the ad game, I would wish all clients were so generous with their money and oversight. But then, they usually have products designed to be actually bought."

What was good about yesterday was the seeming commitment to helping business help the community. It remains to be seen if the juicy plums of ad budgets as part of that process stay with an elite, and seemingly unaccountable, few.