The ITanic Versus

Well, they do say nothing is ever original.

For a while now I have been toying with writing a book about my expereinces with Junkk.com. With a twist. Seems my idea is not as twisted as I thought: The essential guide to screwing up your business

Anyhoo, it gave me a good excuse to write and promote the site a little bit more:

"Curses. And I thought I was the only one to hit on this notion.

Was it Churchill who said 'The Man [I don't think he was big on PC] who never made a mistake never made anything'?.

On that basis I must have made a lot of stuff, so I figured on collating all my cock-ups - not in a ‘How to’ book, but a 'How Not to..' version. ‘How not to hire a PR agency’. ‘How not to spend your match funding’. ‘How not to avoid gatekeeper brand managers with tunnel vision when you should be locating the JR in the company’, etc.

As I'm a very small 's' SME , I think it may still find a niche in complement to your and JR's multi-national blue-chip experiences.

Provisional title is 'The ITanic Versus - What NOT To Do When Launching A Commercial Website'

Think it's still worth pursuing? We could share a publisher:)"