I think I've got it wrong, but a friend recently gave me the definition of an 'expert' as 'a has been who is little more than a drip'.
I was (poorly, obviously) reminded of this by one of the flood (well, a few - another 3rd party service now under review) of replies to a press release I did to the nation's media regarding our upcoming show and what we'll have on display.
Naturally this was not someone buying, but in this case selling... the opportunity to sell me as an 'expert' when the media need a quick bon mot or quote.
I have to say I was, and am, tempted. But I did call them up to say I was not really an expert, but more an well-informed and opinionated sod. 'Perfect,' they said.
Due flattery (and a sale) aside, I am thinking of proceeding. Obviously there is the opportunity for coverage, but so long as I clearly outline where I am coming from (and this gets accepted and acknowledged by the media... another story) I think there is a case for a bit of consumer advocacy that is not 'expert', and proud to be so.
Because most experts fall into camps, and while this makes for good slanging matches, it does not serve the large number of us who really don't know, but are able to arrive at some kind of a decision (even if it is not black or white) if enough 'What if's' are thrown in.
Of course, there is the down side.
But, by George, damn the torpedoes... I think I'll do it!
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