Eco warriors get a lift in Golden Square office
Staff arriving at M&C Saatchi’s offices in Golden Square were surprised to be forced to take the stairs yesterday.
To publicise a new green initiative, the advertising agency filled its lift up with balled up pieces of paper with the slogan: "If we recycle this much paper in an hour, we can save three trees a day".
My reply to the City Editor:
Let’s just hope they remember to recycle the paper in the lift.
But they did get the PR! Though what green initiative was/is that? If my experience of agencies is anything to go by, they'll have sent a junior in a taxi to buy 5 reams of virgin recycled paper stock to scrunch up.
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