There are certain publications who ask for your opinion, and then don't print them. This is one. Recycling no longer domain of ‘loonies’. Quite rude really. Not to mention a tad behind the curve. Why do I bother? Well they do give me grist for my mill:
'Nicely put. Of course, one could argue that if what we live through is sane, then maybe the loonies have a point.
Nice to read that one of the more significantly sized, and daily high-profile brand’s marketing directors has his finger on the pulse of consumer expectation.
There are many ways to save money, boost sales... not to mention gain some good PR, perk up the CSR from Greenwashing to something less cynical, and... oh, I don’t know... make some more money?
Actually I think most companies do recycle their paper, if for no better reason than they can suffer financially (fines if they don’t; refunds if they do). Bit of a no-brainer. So I can only assume those bags you see are not In Barnet, or the council prefers fining individuals and not business ratepayers, or in fact they are there to be picked up by recyclers.
Consumers are getting to grips with green issues, and are desperate to do so. Not that it is made very easy for them. But look at the amount spent on recycling communications, backed by high-profile fines, etc, which make me wonder who can afford to be not bothered, much less unaware.
Off for my bath now. But maybe it should in fact be a shower... with a friend?"
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