Green. Greener, Greenest.

I think we need a new colour: Greener than green?

It's hard to keep up with it all, much less make much sense of it. Maybe that was the intention?
As I listen to last night's Newsnight (can't believe Ethical Man's piece has been called 'Costing the Earth') on the same subject, here's a selection to choke on along with me as I try and digest it all:

Guardian - You've checked the price and calorie count, now here's the carbon cost
Telegraph - How sinful is your shopping basket?
BBC - Tesco boss unveils green pledges
Indy - Tesco's entrance takes the climate change campaign on to another level altogether
Indy - Tesco invests £500m to create 'green consumer revolution'

Interestingly, as I write, I listen to one of Innocent's top bods struggling to defend their ethical stance that they actually exist to sell more and more, which causes more and more carbon. Interesting dilemma. I wonder if he felt it worth appearing.

Finally, I note that Tescos are planning on selling half price energy light bulbs.

I add here an ad (and their les than green original) I worked up and sent their marketing people over two years ago with a pitch for Junkk.com. I guess this is their reply... nick it.