You (unless you are a certain police cadet) have to hand it to Michael O'Leary/RyanAir: they know how to get in the news. And what's that again? Oh yeah, 'there is no publicity like free publicity'.
So to drum up a petition of 1m to Gordon Brown, he's popping out a free flight offer to get you to do it.
And the media are cooperating big-time. Sure they do point out at the end that it's pretty p*ss-poor, time-sensitive offer (a bit like the normal flights), but hey, news is news. I'd also guess a few will accuse him/them of bribing 'votes' with a freebie. Well, just so long as they check their own pages for 'Fly to.. free' competitions on the ad and promo pages before they get too sanctimonious about doing pretty much the same thing.
I could also point at the road pricing petition (link on our Jan newsletter - via About Us on the site) that got 1/2 a million on no more than people feeling strongly.
But I have to question the value of these e-things though, and who signs up and what notice is really taken of them. Especially when you are paid to respond.
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