Sunday, March 18, 2007

And that... is all we have time for





This, from the BBC website, sums up a major chunk of what I think is going wrong.

If you can't get it in two minutes, or one headline, you are not going to get it, no matter how complex or what context it is in.

Pump it up. Pump it out. Shoot it down. Next!

ADDENDUM (Mon 19/3/07):

It was only a piece on cooking, but I thought it was telling.

Some guy who had won something was in a kitchen and was being asked to demo. I think he was allowed ten seconds before the reporter said ''Throw it in". When he hesitated, perhaps as a consequence of it not working , at least as it should like that, she turned to camera and said "We're running out of time' and proceeded to hog the screen saying sod all of interest to a 'celebrity' chef who is on screen too often at the drop of a white stovepipe hat.

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