Tuesday, March 27, 2007

Life Cycle

Cycling proficiency for the 21st century
'Only 2% of children currently cycle to school compared with 50% in 1969.'

I do wonder if that may in part be anything to do with the distance that many kids are now from their designated school, and the assault course that is the UK road system they would need to attempt to cycle to it. And once there, the provisions for dealing with being soaked to the skin.

But I am sure a nice shiny Comms trick between Government and compliant (nice COI campaign ad revenue follows, no doubt) media will have all of us rushing our little loved ones onto to their Raleighs. Or maybe not. But at least boxes will have been ticked everywhere, including Broadcasting House.

I did have to laugh at yesterday's BBC Dog's Breakfast 'News', when the 'reporter' on this 'story' cited, without irony, his taxi driver's feelings on the subject en route to advocating that our children should be daily obliged to embrace this mode of transport to get to and from school. Not so practical for the rest of us, then? Or maybe just too dangerous, time consuming and dirty for most adults with things to do, people to see...

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