Thursday, May 31, 2007

And a side order of soap with your shampoo, sir?

Only organic for me darling

I have no problem with folk blowing their hard-earned any way they like, especially saving the planet in the process, even if it doesn't make much sense financially.

Where I do draw the line is if the enviROI doesn't add up. This is the cost to my kids by a fad actually suckering the totality of the system for a short term marketing gain.

Sadly, it is almost impossible to assess fairly, or in a way consumers will be able to grasp, especially with packaging having to accommodate about a page of A4 with all the pointless, contradictory, a**s-covering, target-meeting, box-ticking guides we already have and are going to find joining them.

And then all we get is those brands we thought we could trust to guide us, like Fairtrade and the Soil Association (plus a few pro-Bono charities), having a spat on which ethical aspect is more important, and it all dissolves into farce.

Still, while there are those who are sincere, some will simply make more quick green-dosh as the planet bleeds.

Yours, with an airflown cherry on top...

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