In the spirit of boundless optimism, all my TV scripts started that way. Sadly, never once did it come to pass. I doubt it was much to do with nascent eco-concern on my clients' parts.
So I was interested in this:
Agencies risk axe from COI roster over eco credentials
What counts as a 'valid environmental policy'?
Is it ticking some boxes to keep yet another overstaffed quango in business, or actually engaging in tangible practices across the board that lead to a genuine enviROI?
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