Wednesday, May 30, 2007

We open with a helicopter shot of the Maldives...

In the spirit of boundless optimism, all my TV scripts started that way. Sadly, never once did it come to pass. I doubt it was much to do with nascent eco-concern on my clients' parts.

So I was interested in this:

Agencies risk axe from COI roster over eco credentials

What counts as a 'valid environmental policy'?

Is it ticking some boxes to keep yet another overstaffed quango in business, or actually engaging in tangible practices across the board that lead to a genuine enviROI?

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