I was idly watching (is there any other way?) BBC Breakfast 'News' this morning, when an innocuous little piece came on about some Eastern European state whose capital has become a City of Culture.
So far, so what. But my ears pricked up when it was introduced in the voiceover by mentioning the fact that such places had been 'opened up' as weekend short-hauls by the explosion in budget airlines. 'Interesting,' I thought, 'I wonder where this is going?'.
Well, for the majority of the next 5 minutes it went there with a full crew to have a very good time, seemingly without irony.
Then we were back at the studio, with one of the BBC's 'experts' (folk who are a) a mate, b) next door and c) On a Sunday prepared to get up at a silly hour. So I have no idea who she was) to discuss it all.
And then, near the end, we had the eco-tilt.
'I suppose we should acknowledge the environmental aspect of all this', she said.
Well, that would be a plan, considering all that has preceded it, both in the BBC's corporate contribution simply by making the piece, but also the consequences of 'selling' the notion so well.
I don't pretend it's an easy one, but I found the jocular bouffant-du-jour anchor chain's final comment so very telling 'Well, yes. But that is something for another time.'
Er, when? And if not by you, who? And why?
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