The Cola Challenge

Another industry magazine that I like and hence surf on occasion for tidbits is Plastics & Rubber Weekly. And this caught my attention: Coca-Cola launches lightweighted PET bottle in UK

Especially this: Potential resin saving of 700tpa, says company.

But....

While I think all can agree that just about every aspect of this story is a very good thing, I do have to ask if (and if so, where the money went, and/or gets refunded) it was necessary for the trials to be partly funded by the Waste and Resources Action Programme (Wrap).

I also wonder if I could sign up to Wrap’s Courtauld Commitment to 'reduce packaging waste'. Then there would be 26 signatories to the agreement. Any why not? If money is there for the taking, you'd be silly not to get your hands on it.

So I don't blame Coke at all for going for it. But I just have to wonder, again, why it is necessary to use public money to fund multi-billion turnover (and profit) companies to help them reduce their manufacturing costs, when surely it is in their own interests to do so?

And thus allow money from the public purse to go to areas where there is perhaps more need, and less self-interest at work.

I'm sure there's a good reason, but I'll guess I'll have to keep looking, and make a note to ask £200kpa execs at the top of this generous quango the next time I see them.

I decided to see if I could get some answers:

Great news. This should be a real positive to share with all the negatives we get these days on (over)packaging.
Quick question. What does ‘partially funded’ mean? It seems unlikely that a multi-billion $/£ company needs to be funded at all, especially when, beyond savings on waste the future savings of raw material costs must surely be vast. How’s it work?
Where does this money come from? And were does it go to? How much are we talking about? Is it secret? I’m interested in the provenance chain.
And is this on the same basis of a similar thing I heard about a while ago with Heinz, and Tescos, for instance, which seemed to cause some concern at the time as to why two such vast profit making enterprises were being subsidised from the public purse. I’m presuming they’ll be paying it back which, in view of the manufacturing raw materials spared, should not be too, long, right?
Signing to this Agreement seems a good way to get oodles of public funds to play with, and hence can anyone get some money by signing it?
I’d really like to know as it seems very generous, and it would be great to have some too.