Wednesday, August 22, 2007

Does it all add up?

Just had a press release from WRAP's Recycle Now: Media success for Recycle Now Week

The final numbers are in and our major publicity campaign for Recycle Now Week delivered widespread national and local media coverage and 57,000 hits to the Recycle Now website.

An astonishing 170 regional events took place and analysis of the media coverage shows that over 60 million opportunities were generated for people to see the campaign and its ‘Transform Something Today’ message.

TV presenter Denise Van Outen was the public face of Recycle Now Week and appeared in national media including The Daily Star, Hello magazine and Closer. Denise also featured in The Daily Telegraph and BBC online in a dress made from recycled materials, which was specially designed for the campaign.

Interviews with Denise were aired on GMTV and 50 local radio stations. A centre page spread in the Guardian and a mini-newspaper dedicated to recycling in the Daily Mirror also helped to make Recycle Now Week a success.

Local council recycling teams, community groups and businesses rose to the challenge organising activities across the country and generating publicity on a local level.

All things considered in terms of staff and money expended, if anyone in the world of online is out there, what does 57,000 hits to a website mean by way of an achievement? Especially when how much was blown on ads and PR to point at the site?

I just ask, because I'm (that's all one of me - no quango board slary or bonus either) trying to drive to a monthly target of 500,000 unique visitors (having been told hits mean diddly) before I can claim to have a significant public medium to attract advertisers.

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