Saturday, September 15, 2007

I agree with what you say. I just hope we'll all understand how you say it

With apologies to Voltaire. Bioploymers Need Careful Introduction, Says WRAP

Can't fault this: '...most consumers are confused about the wide range of new materials emerging with ‘biodegradable’, ‘home compostable’, ‘compostable’ and ‘degradable’ all being introduced in the UK...'.

And here's the rub: '...respondents were less clear of the overall benefits, and were left feeling confused. Apart from some home compostable materials, there is currently no appropriate infrastructure for the materials to be collected and treated in the UK.'

I just hope the ‘statement’ on biopolymers to be published will actually result in Mrs Miggins having a clue as to what she's supposed to do as she hovers the chicken thigh tray and film over the bin.

The research and statement can be accessed from the WRAP website or from retail@wrap.org.uk

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