Or...

Let's use less and reuse what's left.

This is the new version of what we'll be getting us down the the bins in our hordes soon.

The campaign created by the Greater London Authority and funded by the London Recycling Fund has enjoyed great success in London. It features the instantly recognisable packaging of well known brands with the brand names substituted by the recycling message ‘Let’s Recycle More’. There are four executions in total, for glass, metal, plastic and paper, to encourage people to recycle more materials, more often.

I can't help but wonder if a bit more going first into the places where such as plastics can go, clearly identified and designed for ease of putting what's appropriate where it will do the most good, might not be better order of business priority-wise.

Then we can get to the creative of motivating people to do it. Though... don't know about you, but that one there hardly makes me feel the urge.