It's half-time - and we're already 3-0 down
Tricky things, dilemmas.
It cannot have escaped most folks' notice that quite an industry has sprung up around the whole planet saving (from itself) thing.
What I am not so sure is that the balance is right between those doing vs. those talking, especially when it comes to the media talking about those doing the talking.
And it's throwing up a small problem. Facts are nice things to hang a headline on. Especially when they have dates attached.
Trouble is, if you are in the business of persuasion (no matter how sincere), once you commit to one you are kinda bound by the consequence.
So all this 'we're all doomed' stuff is causing me a slight problem. Tell it as it is, or as it might be, and risk the rather obvious deleterious consequence of going past a stated point of no return and hence rather logically acknowledging the point that there is... um... no point trying any more.
Or perhaps simply focus more on all sorts of nifty, proactive, incentive-driven, reward-based ways to get people on aboard with doing better by the planet because they want to and feel like it as opposed to scare stories, guilt-trips, fines, nags and all the other stuff that has worked sooooo well to now. Puts a lot of folk in cushy little numbers plugging those notions, from activists to target-driven pols and quangos to carbon-trading suits to....etc, out of business, but I could live with that at a pinch.
Tricky, eh?
The positives are out there. It's just it doesn't make for a good career in media to report them. So most don't. Yet still get paid well for it.
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