I read one paper a week hardcopy: The Sunday Times.
The reason is mainly one of habit. I just like to sit and read a paper, by hand, for a few hours, and I think it was a combo of the free TV listings and an IT supplement called Doors (now absorbed into the Lifestyle section) that got me on it. Of course, I still surf all the rest online. Though interestingly, during the week I get perhaps more via online with the Indy and Guardian, as these guys send me an email daily. The Telegraph used to, but it seems to have vanished. The Times, as far as I am aware, does not.
Anyway, there is no substitute to having it in your hands to get a 'feel' for the paper. And I suddenly realised how this one (and frankly all the others, no matter what 'ing' their hue) has moved beyond where I am as a reader and, one presumes, target for ad materials.
Just to sample two articles from two sections this week:
Private jet sales breaking barrier
How green is my mansion?
Now I'm all for aspirational stuff, but it really seems to me that, between editorial such as this, and the ads that complement (?) them, there is a huge disconnect between what we are being served up as 'normal' lifestyle and what most of us are dealing with.
Especially that latter piece. Fun though it is to touch such worlds, if only by flattering shallow egos, I think the so-called 'quality's' need to drag their minions out of the rear-ends of all those in high fiance and celebdom and start reflecting some more pragmatic issues that really do affect us 'all'.
PRwatch - Fake TV News: Widespread and Undisclosed
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