Interesting, but...

I know there's a certain irony in this ad banner being on my site unpaid, let alone at all but hey-ho. Maybe it will be next year's winner?


Any Rowan & Martin Laugh-inophiles out there? I give you: Honda Racing F1 takes top accolade at Green Awards

I haven't gone to and through, it all yet, but this time there can be no sense of unsweetened grapes 'cos this year we didn't enter. The small matter of what won last year being 'odd' (to this ex creative-judge adman) and the more major fact that our money was taken to then have two sets of categories subsequently 'amalgamated'. So our modest concept found itself judged against mega-£ quango-funded monsters (who probably have a staffer to enter such things, paid with...?). No change there then, though it looks they +/- £100k categories stayed this time.

And, so, of all the things to laud, it was... an F1 car. All seen that have we? Noted and acted? Reappraised you relationship with F1 have we? Bernie? I'm sure it will stand out well in Singapore as they race all night under burning arc lamps.

'The judging panel awarded the Grand Prix to the campaign which it believed exemplifies an outstanding environmental message and has the greatest capacity to raise awareness among the general public.' I beg to differ. Or, if so, the rest must have been woeful (as always, it will be interesting to see what the comparisons were/are - more often than not you don't get to see).

Apparently, if 1% of fans who follow Formula 1 were to switch to energy saving light bulbs, according to a Honda spokesperson, the resulting energy savings would mitigate the emissions produced over three seasons by Honda's racing team. Or... if you drive a Volks Bluemotion you can use 25,000 plastic bags. But whatever you do, don't stop driving guys! And fast!

As to the rest, I hope you remember them well and were persuaded to act. Were you?

ADDENDUM - Winners - shame we can't see 'em. I'm sure linking to their sites will get you there.

Best Press Advertisement under 100k : Sustrans
Best Press Advertisement over 100k: DEFRA
Best Radio Advertisement: Capital Radio
Best Outdoor Advertisement: Transport for London
Best Website: The Carbon Trust
Best New Media: ECOutlet
Best Direct Mail: Worcestershire County Council - they won last year. Wonder what this one was?
Best Use of Copy: Stop Climate Chaos
Best use of Art Direction: London Borough of Islington
Best CSR Report: The Guardian
Best Internal Communications under 100k: MCM Architecture
Best Internal Communications over 100k: Marks & Spencer - internal... over £100k!
Best Audio Visual under 100k: Stop Climate Chaos
Best Audio Visual over 100k: Central Office of Information and DEFRA
Best Packaging Design: Greenbottle Ltd
Best PR campaign under 100k: Radio Taxis
Best PR Campaign over 100k: Honda
Best Integrated Campaign under 100k: London 21
Best Integrated Campaign over 100k: British Sky Broadcasting

Media Week - Big ads pick up green awards

Times - Bernie Ecclestone holds £10m garage sale

Guardian - Strictly Come Dancing: what would John Stuart Mill make of it? - I pop this in simply to show that even the notion of the 'popular' vote has its limitations. Actually, mixing 'professional' judges with the public seems now to be about as bad a combo as you can get. If only because as a contestant you cannot opt on a strategy that can be directed to please both, and hence will likely fall between the two.