GREENPEACE AND FRIENDS OF THE EARTH - BOTH USING YOUTUBE
Whale & Chips - Can't fault it/them. More power to this kind of activity, which is where Greenpeace excels.
Shop Local - It's well done, and I guess gets a message across. But from my earliest days it was dinned into me by a succession of CDs that, while fun, devoting the majority of your ad to the negative is often taking the easy, soft and otherwise not so effective option.
OK, so there's an exclusive dig at Tesco (missing me completely as we have the choice of Morrisons or Somerfield). Fair 'nuff. I guess they symbolise the evil empire to many (odd they topped the Climate Brand Index thingie on these pages t'other day, though).
But really what else did I get? Some nice local folk were going to vanish. Tell me about it. Our High Street has more boarded up shopfronts and charity shops than there are actual businesses!
It certainly is not easy. And there are a myriad issues to address, from parking convenience to time pressures to costs (though often local can be cheaper) and the fact that council rates are not exactly helping.
It would be neat to see the sense of fun of this execution being injected into a positive branding message for the quality of the produce and the experience.
I love walking the strip and getting fresh food that tastes 100% better, and all with a cheery bit of personal service taboot.
Trouble is, they don't usually offer this on Sundays, which is often the only day I am free to help with the shopping.
ADDENDUM, thanks to Dave -
Talkingretail.com today reports that Tesco comes out on top of a new 'climate brand index'. This has been launched to track consumer perceptions of how a business is performing in terms of climate change issues.
Interesting to note that BP manages second place.
Me again: Meanwhile..... M&S, Sainsbury's and Waitrose top green supermarkets study
No comments:
Post a Comment