Thursday, November 22, 2007

Another failing government initiative?

The Carbon Trust was set up by the government some five years ago with a target remit to reduce UK carbon emissions some 4.4 million tons by 2010.

So far it doesn't seem to be doing too well, as reported by

Oh well, it only received funding of £100 million last year. Perhaps it needs a funding increase?

ADDENDUM - Junkk Male

Sorry, I had to leap in on the page here. This is EXACTLY what I have been banging on about.

I don't dispute there is 'some' call for 'some' support of 'some' initiatives, but what the hell is the actual enviROI+ to the planet and our kids of such as this amount of money going to guys like these... and countless others... to blow on....what!????

Just think what could have been done with £100M in tangibles as opposed to endless pointless ads in the Sundays and every banner ad I can think of.

If I had run my media spend like this I'd have been busted to the mailroom!!!!

From the BBC to here, the word 'Trust' is fast becoming shorthand for anything you should do but..

No comments: